I earned my pro card the hard way.
I coach the same way.
Men's Physique
From East L.A. to the IFBB stage.
I grew up in East L.A. lifting in my uncle's garage starting at fifteen. My uncle was a competitive bodybuilder in the eighties. He taught me the work ethic. He did not teach me the science — that part I had to learn on my own, mostly the hard way.
I did my first show at 22 and crashed and burned. I did my second at 24 and placed. By my late twenties I was competing twice a year and learning everything I could about prep, peak week, and rebound. I earned my IFBB Pro card in Men's Physique in 2018.
I started coaching during my own competitive years and went full-time online in 2020. I moved to Vegas in 2022 to be closer to the federations, the photographers, and the production side of the sport.
I work with natural and enhanced competitors. I do not write protocols for substances I do not understand, and I am honest about what is and isn't in my lane. What I do is structure — training, nutrition, peak week, the head game. The rest is between you and your healthcare provider.
Four things I believe.
Prep is a medical event.
Bringing a body to stage condition is one of the more taxing things a human can do. We treat it accordingly — slow, conservative, and with the long career in mind.
Off-season is where the show is won.
The athletes I've coached to pro cards spent two to four off-seasons building usable muscle before the prep that won them.
Communication beats programming.
I can write a textbook-perfect plan. If you can't tell me how you actually feel each week, the plan is useless. We talk every week. Always.
I work in my lane.
Training, nutrition, peak week, head game, stage presentation. I refer out for everything else — labs, hormones, sports medicine.
How I got here.
When I'm not coaching.
I live in Henderson with my wife Sofia and a German Shepherd named Hugo who eats more than I do. I still compete every two years to stay sharp.
I cook a lot, watch fights every weekend, and read more nonfiction than is probably good for me. I drink one cup of coffee a day. I miss the second one.
Thinking about a show?
Book a free 30-minute strategy call. We'll talk timeline, goals, and whether prep is the right move right now.
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